Health is not a destination—it’s a journey. Perhaps the most important journey we can ever take. Intersecting at various points along the path of wellness are patients, caregivers, physicians, nurses, pharmacists, insurers, and of course, brands. Understanding the important role a brand can play in driving a healthy outcome is the first step in helping the world appreciate its value. Concentric is a promotional agency with a focus on health and wellness. From our offices in New York City and London, we help our clients develop brand platforms that drive positive health experiences. As attitudes and healthcare systems continue to evolve, we’re beginning to see a significant shift in health accountability. We call it Health Forward—an understanding that our health is a driving force behind our life experience. For the marketers of today’s wellness brands, this new momentum creates a chance to stand for something truly important.