ZoomProspector.com enables businesses to search for the optimal community to start-up, expand or relocate based on the community characteristics that matter to the company. The website includes objective, third-party data for every city and county in the United States including demographic, labor force, business, entrepreneurship, cost-of-business, transportation, incentives, and education data. ZoomProspector connects businesses with communities, economic development organizations, and site selection experts. ZoomProspector.com was acquired by the Financial Times in December 2016.