Demia is a strategic consulting and market research company, specialized in Financial, FMCG and Telco sector, with innovation and digital channels as main focuses. Demia is well known for its research on Generation X Y and Z, and for handling complex research project such as with conjoint analysis involved (ie pricing,...) Demia is also software provider for Conjoint Analysis. The main solution is R-sw Conjoint: an MS Excel Add-on Package for Advanced Conjoint Analysis which provides a simple interface between Excel and R. It allows the analysis of allocation-based conjoint and choice-based conjoint data. Demia is specilized in professional training projects through theatrical improvisation.