Lift Force is a boutique customer insights consultancy that helps businesses capitalize on the value of their Brand by unearthing the deep insights that can drive the business and help it to take flight. We collaborate closely with branding and advertising agencies clients to understand their clients' unique business challenges and then execute custom research programs to gather input from the most important stakeholders. Our team draws on a number of qualitative research methodologies including surveys (online and offline), focus groups (traditional, live groups, web-assisted using tools like WebEx and JoinMe and virtual groups using platforms like Zoom), and in-depth interviews (conducted live or by phone) to collect valuable data and insights from the people that are most important to the brand's success. Lift Force has executed projects for clients in the entertainment, public service, agriculture, engineering, financial services, and telecommunications industries. Over the past fifteen years, Lift Force consultants have been deeply embedded in the healthcare industry, and we have conducted numerous global studies with companies across the healthcare spectrum including Big Pharma, Mid-size pharma, startups, Biotech, Genetics, Hospitals and Healthsystems, managed care and insurance providers, OEMs, medical devices, healthcare agencies, regulatory agencies, wellness centers, family planning. The scope of our projects also varies significantly and have executed projects involving naming and trademark, brand strategy, packaging, messaging and positioning testing, with healthcare professionals (physicians, nurses, pharmacists), payers, administrators, purchases, thought leaders, patients and general consumers. We are committed to our clients' success and look forward to engaging with you to maximize the power of your brand.