For generations, skilled technicians in the Swiss Jura Mountain region have been meticulously crafting many of the world’s best timepieces. Over the years economical events have caused many of these legacy families and brands to contract and combine. In an effort to preserve the region’s reputation for manufacturing excellence, a handful of industrialists and visionaries have banded together. Their plan is to introduce competitively priced Swiss products beyond watches. SWIZA is a trusted brand, like a trusted friend who’s with you on your daily adventures. of It’s that adventurous spirit that drives us to create legendary products. A over 111 year-old brand that embodies “Swissness” and will become the new standard of quality for versatile, durable, affordable and thoughtfully designed products. A brand that proudly continues the tradition and herit­age of quality built by our Swiss ancestors.