Everything is story. Stories engage and teach and persuade. But, to tell a story you need to know the story. That means asking intelligent and informed questions, building on a bedrock of business experience to recognise the resonances within a particular tale. And yes, it’s also about seeing the truth in those clichés: to walk a mile in their shoes; the customer as hero; show don’t tell. Established in 2007, Burning Pine specialises in content and copy that persuades: white papers, ebooks, case studies and online content that delivers business result. Whether your goal is to influence policy elites and key decision makers, to generate sales leads or to build a position of thought leadership, we have a proven track track and the experience to help you succeed. PayPal, Citrix, Vodafone and Microsoft are among our roster of clients. We work generally within the technology and professional services sectors and develop material for both external and internal audiences. Deeply researched papers for senior audiences are a speciality. Contact us to learn how we can help.