SegMetrics is an attribution and business intelligence platform, giving you already use. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads. Combine touchpoints and lead sources to understand which traffic sources are the most valuable, and track revenue through the entire lifetime of the customer — even years later.