XCONCEPT Label, founded and designed by Gino Bensi, and managed from an Italian team, was founded in 2007 and since that time is sold through a network of high end and edgy boutiques around the world with a strong base of followers. It is recognized to be an independent unconventional label with a strong personality, an avant-garde style proposed through daily and comfortable garments. Its name refers to the unrecognizable concept (the X) inside our souls. XCONCEPT is now partner of nabohu.com, a new e-store project for a fashion style with a positive meaning.