Digital technology has reshaped how customers interact with their favorite brands and retailers. When shopping online, consumers have become accustomed to having instant access to product information and inventory availability and being able to quickly compare products and pricing across stores and brands. With all this information available online, retailers are finding it increasingly difficult to convince customers that a journey to the store is worth the time and effort. But what if retailers could offer customers the same experience and information access they get online, in-store, with the added benefit of being able to physically explore their products?