Customers are the source of real growth. Inflection Point Marketing combines in-depth customer insights with practical expertise in operations and economics to help customers create sustainable, organic growth. depth of experience in the following areas: Customer insights and segmentation: Define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation. Product and category management: Break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs. Pricing: Resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities. Sales and channel effectiveness: Identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations. Marketing and brand strategy: Align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image. Loyalty: Nurture promoters—loyal customers who are more profitable, and who are active proponents of your business. Go-to-market strategy: Build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.