By helping VR/AR/MR/AI companies understand the needs, goals, and desires of their user and user's mental model, we can plan, execute and analyze effective user tests with real-world connections. The company receives valuable data to improve their immersive experience and helps to strengthen its adoption. UXXR Design is a collective of technically sophisticated user experience designers who understand the complexities of designing for virtual and augmented reality. Our expertise in human factors, interface design, product strategy, and experience design research can alleviate the concern for unknown fail points when building complex immersive experiences.