All Brain is the world’s first on-demand leadership service for senior executives across the entire value chain of the media industry. With a single focus on exploring, inventing, delivering and rolling out successful businesses, All Brain aims to forge the future of all interested stakeholders: key media and publishing groups, as well as leading retailers, authors and agents. All Brain is characterised by a unique holistic entrepreneurial approach to consulting that not only provides clients with an outstanding forward looking vision and strategy, but also measurable world-class results. Even the very best strategy is useless if it cannot be effectively implemented in a specific organisational and market context. Execution is fundamental. What makes the difference is leadership; an ability to transform a vision into reality. Especially when the future is all but clear. All Brain’s mission is to assist clients to forge their own future: from idea generation to final business delivery and on-going post-launch support in running a new business. The future can’t be predicted but it can be invented and delivered. To forge the future, leadership matters more than management.