Music is a key passion-point for Hispanics and a gateway to culture. Viva Mas Live (VML) has partnered with many of the world’s largest artists when they’re releasing new music + performing across the United States. Viva Mas Live is solely focused on reaching Hispanic audiences and creating authentic connections between corporate brands, iconic musical artists, and their shared audiences. In partnership with Interticket USA: www.interticketusa.com: For over 25 years, Interticket has connected brands and US Hispanics with their passion for Futbol. The sponsorship properties of Liga MX, the Mexican National Team, and special events are the highest impact properties in NA. Capabilities include talent with active players and legends, exclusive media ex. field-boards, digital, and consulting. Together Viva Mas Live & Interticket have partnered to reach Hispanic audiences through the most powerful passion-points of soccer and music.