Collider Lab is a culture-based strategy, branding, & innovation consultancy made up of ex-advertising planners, brand-side marketers, trend hunters, data geeks and social scientists. We help brands connect to culture. WHAT WE DO: STRATEGY Positioning (Brand/Product/Service) Brand Challenge Detection Study Cultural Trend Analysis Category Use Occasion Growth Study Activating Brand Buzz in Culture BRANDING Distinctive Brand Asset Study Brand Archeology Distinctive Brand Asset Development New Brand Development Product Naming INNOVATION Product Innovation Service Innovation White Space Innovation Predictive Market Concept Evaluator