People driving meaningful marketing value, substance with style. An outsourced extension of your own marketing or leadership team to deliver cost efficiencies and results that drive brand equity and recognition. Our target customers include technology companies that are looking to develop their mindshare with small and medium sized business (SMB) with an effective indirect channel strategy, organizations with established channels that are looking to drive their strategy to new markets, or SMB organizations that are looking to develop best practices into their selling model. Since the late 1990’s, SMB organizations lack the resources such as sales, marketing and business expertise with reference to their organizations strategy, design, and execution. With over 20 years of combined channel‐focused experience, the team at Equilibrium has worked with today’s leading technology companies in delivering creative methods to partner and grow profitability. These best practices with the proper organizational commitments can dramatically increase any technology organizations profitability whether it is Manufacturer, Distribution or Solution Partner. Our Mission at Equilibrium is clear help partners find methods that increase the profitability and grow their brand within the customer base they serve. We deliver balance in their programs so that they can focus on refining strategy, fulfillment and smart growth in their respective markets..