Since its inception in 1997 Sports & Entertainment Ltd (SEL) has achieved phenomenal growth and acclaim. With offices in Sydney, Melbourne and London, SEL has become Australia's leading sports, entertainment and talent management agency. SEL has a rich history of representing many of Australia's premier sporting organizations, consistently delivering well beyond expectations. SEL was the founding shareholder of the V8 Supercar Series and has managed the commercial rights for the NRL, Rugby Australia, Fiji International Golf Championship, WSL, Magic Millions and more. SEL also provides full service client management. Their exclusive roster of clients, some of whom have been managed by SEL for over a decade, include Shane Warne, Ian Thorpe, Melissa Doyle, Sir Michael Parkinson and more. The SEL team is made up of market leaders in event management and promotion, tour management and marketing, sponsorship solicitation, the negotiation of television properties and the management of high-profile personalities. The partners of SEL, James Erskine, Basil Scaffidi and Martin Criss have created a unique organisation that continues to deliver the highest level of service and optimal commercial outcomes.