Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Stocked in over 400 stores in over 50 countries internationally, all four Victoria Beckham lines are developed at Victoria’s studio in London and showcase only the finest craftsmanship and materials. With offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong, the brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. Previous notable business developments include a partnership with Estee Lauder to create an innovative makeup collection, as well as a limited-edition designer collaboration with US retail giant Target which introduced childrenswear for the first time. More recently, the brand announced a long-term partnership with sportswear brand Reebok to produce a series of collections that fuse fitness and fashion, with the aim of pushing new boundaries in technical design. In Spring 2018 the brand announced the appointment of Ralph Toledano as Chairman of the company, following strategic investment from NEO Investment Partners in December 2017. From September 2018 Paolo Riva will join as Chief Executive Officer. In celebration of the ten-year anniversary of the brand, Victoria Beckham will relocate its Ready-To-Wear show from New York to London, with the brand making its debut at London Fashion Week in September 2018, as part of the Spring Summer 2019 season.