Sade Pazar is a venture started in 2006 by four close friends who begun choosing natural hand healthy products for and who wanted to simply their lives. First store settled in Istanbul, Fatih, near the Old City and started serving simple, healthy, pure and proper products. In 2009, sadepazar.com e-commerce site has begun. In 2010, the production unit is settled in Edremit, Balikesir, close to Kaz Mountain (aka. Mount Ida), the province of oxygen and natural olive. In 2012 a new store is opened in Ankara; in 2013 and 2015 in Bursa.