Have you ever dreamt of growing your business through better use of editorial, words, stories, how-tos, videos, audio, and motion graphics? It works! You should try it! Our decades of success have proven that tightening down your internal and external communications are the best weapons to use when fighting for attention and market share. This means creating or updating your:  Mission, vision, and brand voice.  Employee training library.  Used yet effective existing creative assets.  Editorial plan.  Sales sheets, white papers, slide decks, marketing and sales articulations.  Sales and customer service scripts (including how you're managing escalations)  Your Standard Operating Procedures (SOPs).  Your position descriptions - maybe even your org chart.  Your website logic and copy, newsletters, and other corporate communications. Also, when you keep all your ecosystems connected, enriched, and excited through quality written communications, and utilize personality in Loom or Zoom videos or motion graphics with purpose, this creates success for everyone involved. These items above are proven to create adored and healthy multimillion-dollar market leaders - even in very crowded markets. In the digital marketing services arena, we were crashing through walls expanding while our competition was crashing and burning. In the medical equipment and device space, and we became so exceptional at creating and abiding by editorial, branding, writing, and creating content around these devices, our business expanded into being a content development, writing, and marketing services agency - this also added a very profitable (additional) revenue stream into our mix. In the retained executive search and tech venture capital space, we were multi-million dollar producers, even through 9/11. 1. Tighten strategy and differentiate. 2. Communicate cohesively with all of our ecosystems. 3. Stay useful and appreciated through every medium. Enjoy! Ask@ApexOutcomes.com