At Mindlab we are passionate about helping our clients thrive. Business decisions should be based on the best consumer insight available, and this research needs to uncover the real drivers of consumer behaviour. Mindlab’s award-winning platform  measures people’s gut feelings and intuitive perceptions to get to the answers that matter: the answers that help to grow and transform your business.   We undertake online quantitative research studies for clients worldwide, in fields as varied and challenging as NPD , Marcoms , Branding and Brand Perception, Advertising Effectiveness, Visual Identity, Political Communications and Sustainability. Mindlab’s digital tools  are founded on System 1 implicit testing because people aren’t always consciously aware of what is driving their choices, and often can’t articulate the real reasons for their behaviour.