Hi! We are Squadrati. We are semioticians and pop market researchers. Through research, we create strategies to bring businesses closer to people and to the changing market We deal with brand positioning, target research, trends, product test and we do it with two main goals: 1) turning market research into something pop, engaging and easy to understand; 2) bringing market research closer to the real world, by using approaches based on observation of rea context, competitive scenario and cultural and consumer trends. The Squadrati blog and its semiotic squares, which has become a viral phenomena in Italy, are our way of combining the ambition to frame every aspect of this ever-changing world with a healthy dash of irony.