We are a collective of sales, marketing & customer practitioners and commercially-focused social scientists — working with B2B clients to drive evidence-based, customer-focused growth. We help you navigate change via a disciplined and systematic study of your organisation’s interactions with buyers — focused on how and why your customers, and customer-facing people, behave the way they do — both as groups and individuals. Supporting you to align your people and teams on a shared customer-centric purpose and goals, across silos and inline with the ever-changing needs of your buyers. We focus on increasing stakeholder gain while reducing the inevitable pain of change. This starts and ends with people — as we copilot change programs together — for you to increase revenue, profit and customer lifetime value. --------- Sales, Marketing & Services Practitioners: doers, not talkers, who have done it before, time and time again — with success they can share with you, so you can achieve the same. Social scientists: psychologists, sociologists, anthropologists and behavioural economists - people who know how to observe and change group structures and dynamics, as well as individual’s behavior and mindset. We help you deliver change that works and sticks. Evidence-based customer alignment: practitioners and scientists work with your people, to align all, with your customers. Increasing stakeholder gain: we involve all stakeholders, from the board, to leadership and all your people, as well as prospects and customers (won & lost) to help you increase customer lifetime value. Reducing the inevitable pain of change: change is tough. We have a tried and tested methodology and people to make it work right, first time. Starts & ends with people: cocreated, copiloted and cooperative change programs with your people that they can continue to run after we have gone.