The Portal.Chat software is available as a service to listing owners advertising on portal websites. Each advertiser can engage the portal website visitor browsing their listing in real time via live chat and SMS text messaging. The system debuted on the Century21.com real estate portal website where it was in public Beta throughout Q4 of 2015. The software and mobile apps are charged a monthly subscription fee which is shared by the portal owner therefore it is an ideal extra revenue stream for portal website owners. Portal.chat creates an until now unprecedented user experience to portal website visitors. Each portal visitor can engage in multiple conversations with multiple advertisers using a single chatbox simultaneously, which not only helps the advertisers generate more sales leads from a single visitor but makes the visitors' browsing experience so much easier when considering renting or buying a property. Portal.chat is better than anything else on the market because the system does not only allow portal visitors to connect to listing owners via live chat and SMS text messaging, but the unique chatbox design seamlessly integrates advertisement info as well as advertiser info in a visual manner. After 3 years of extensive R&D and public Beta testing, we are now in a position to promote the portal.chat system to a larger audience attracting real estate and automotive professionals.