In June 2018 True Price launched its offering to motorists of a free, realistic value of their vehicles. Prices are based on data garnered at thousands of vehicle auctions. True Price’s user-friendly website allows you to select your vehicle from a wide range of dropdown lists. The True Price Team will then email you with the true value of your vehicle. Darryl Jacobson, a well-known personality in the South African automotive industry, formed the company in response to one of the most often-asked questions in the motor industry: what are my wheels worth? True Price is expected to revolutionise the trading of used vehicles in South Africa.