Founded back in the late 2000s by three creatively frustrated friends – as an outlet to make stuff together – Hero of Switzerland became a channel for creative thinking and making. Ideas for exhibitions, online galleries, Twitter accounts, zines, apparel, homeware, merch etc… found their way into The Guardian, The Huffington Post and Buzzfeed, Somerset House, The Glastonbury Festival and the National Football Museum – as well as stores and independent shops on Carnaby Street, Oxford Street and across the UK. Fun ideas, brought to life for pleasure rather than obligation, and shared under the umbrella of illustration. Now we’re a collection of artists and friends, whose shared values allow us to not only produce original work but to have fun whilst doing it.