Understanding Human Experiences in the Digital Age - We´re continuing and expanding MediaCity´s 15 years of expertise on user experience and interactivity - exploring and measuring human experiences of digital solutions Keywords: We Understand human experiences related to digital services Conduct tests on digital services and processes Focus our development work on the end-user Support innovation and development Customize our services to your needs The Lab Unique methods and measuring tools, with tailored solutions for each case - eye tracking, EEG, psycho-physiological measures, questionnaires and interviews An experimental environment in which we examine new trends and technologies, and sort out what works from a human point of view A meeting place between research and business The Method Our way of working starts from your needs - and follows the principles of user centred design; the end-user is involved in every step of the process We can support the process all the way from idea to final result The Team We have a multi-disciplinary team - cognitive science, IT, sociology, developmental psychology, political science and economics We have a diverse portfolio of expertise - research, development, customer relations and project management