Reference Studios is a holistic communications agency founded by Mumi Haiati in 2017 with the vision to create a contemporary platform built on creativity and his vast global network. Its approach is purpose-built for today’s cross-culture environment, a terrain in which youth and luxury, brand and consumer, online and offline, coexist as a whole. Reference operates under the philosophy that virtually everything a brand does – from product over advertising to an event – should be thought of, and treated as, a form of media. What happens offline, needs to resonate within a digital eco chamber – Reference thinks of consumer journeys beyond usual expectation levels. Reference offers an integral approach to communications, in which top tier experience in press relations, brand & community building, retail marketing, events and social media are mobilised strategically and simultaneously to build momentum and energy around clients. CLIENTS 032c adidas Browns Camper Carhartt WIP Chapel Petrassi DAVIDE RIZZO ARCHITECTS GENTLE MONSTER GUCCI HUGO Jack Wolfskin Jet Set KALEIDOSCOPE KENNETH IZE LECAVALIER MAGLIANO NEW TENDENCY NICOMEDE On OUR LEGACY RALPH LAUREN RUDI GERNREICH Schinkel Pavillon Slam Jam Spider Spazio Maiocchi THE TRAVEL ALMANAC UNIFORM UNIVERSAL MUSIC Vestiaire Collective WALDORF ASTORIA WOOD WOOD Woolmark