The simplest way to think of Peppo is that it is a backend for restaurants that takes them online. App publishers that integrate with Peppo, will see every restaurant that uses Peppo, and can enable food ordering through their own front-end. So Peppo allows restaurants to accept orders from multiple sources through a single integration. Peppo allows restaurants to plug into the “cloud delivery fleet” for fulfillment of orders. It also helps restaurants choose between various providers to optimise their deliveries, including managing their own delivery partners. In summary, Peppo helps restaurants manage both the demand and the delivery sides of their business, on the cloud.