“Change is not what is, change is about what isn’t” Building & properly managing brand equity has become a priority for companies of all sizes, in all types of industries, in all types of market. After all, from strong brand equity flow customer loyalty & profits. The rewards of having a strong brand are clear. But in the today’s changing environment where global market everyday is bombarded with lot many product mixes has enabled consumer to have many options to choose from. It’s imperative to understand and implement changes in brand offerings to suit the market conditions on consistent basis for successful brand to sustain and increase their market share and similarly today established and emerging brand needs to change their media buying & planning strategy on every day basis to sustain their market share. We at BrandM understand the importance of changes and offer our clients solutions which suits their requirement for future competitiveness. BrandM is floated with team of experienced as well as energetic young professional in the field of advertising & entertainment. We have started our Journey from early 2012 & earned the experience of PAN India campaign within a month of our establishment. The application of scientific method to analyse the impact of our client campaign is something which has enabled us to deliver and measure the performance of our client objectives. During our journey we have earned our client confidence and also added many clients from various industries through the recommendation from our existing satisfied clients. Our team has designed and planned media buying through our scientific method for both regional & national brands and successfully met their brand equity requirement. Our recommendations have been adopted by our client in their every year media buying & planning as a practise and they have benefitted from it. Our two models called BOMS & BEMS.