Niche is based out of Salt Lake City, Utah, and since 2009 has been dedicated to providing the global snowboard community with products whose environmental impact is lessened by thoughtful design, conscious material selection, and the desire to craft quality snowboards. We believe snowboarding and creativity go hand-in-hand, and are passionate about making boards that are lighter, snappier and more durable than most traditionally constructed decks. At Niche Snowboards, we've changed the way we think about the relationships between our materials, our environment, and ourselves. We firmly believe that small steps, when multiplied by many people, can change the world. Bottom line, what makes Niche different is our passion for quality, good design, and making the most environmentally conscious snowboards in the industry. We're certainly not perfect, but we continually strive to be better, and hope our success will inspire change in the snowsports industry and lead to good things for you and the planet we all share.