The London Group. It all starts with a dream. Australia's Premium Finance Broker. The London Group is a finance broker based in Sydney. Established in 2020, the Directors have been involved in the finance industry for almost 20 years. We have strong relationships with a vast array of lenders including the major banks, but also niche financiers that provide more specialist funding for cars and commercial equipment. With such a diverse range of lenders, our skilled team are here to help guide you to the best fit finance outcome.