SMEs from the Nothern Netherlands have established the Healthy Ageing Business Cooperative U.A. in order to create even more impact: together, SMEs are stronger in conciliations with e.g. suppliers, educational institutes and governments. The shared objective is simple: establish an (even more) attractive and competitive environment by realizing new partnerships, strong supply chains, efficient innovation and technology transfers, significant cost reductions, shared international relations, superior grant applications and smart HR management.