SmartMouth Oral Health Laboratories (Triumph Pharmaceuticals Inc.), makers of the SmartMouth brand's line of products, was established in the mid-1990s, in St. Louis, Missouri. Its founder, Dr. Marvin Cohen, recognized a need for real solutions to a real problem: bad breath. As Chairman and Founder of Triumph Pharmaceuticals, Dr. Cohen was committed to the education and resolution of bad breath. With the distinction of being a leading authority on the etiology, diagnosis and treatment of halitosis, Dr. Cohen brought his years of extensive research and studies into the development of the SmartMouth products. He published 13 research projects and lectured extensively in the United States, Canada and Europe. Most notably, he is the author of the bad breath (halitosis) section of the Encyclopedia Britannica, 1998 Medical Edition. Dr. Marvin Cohen's vast knowledge of the subject led to an understanding of why most fresh breath products don't work beyond an hour: they only provide temporary solutions, as they ignore the underlying cause of bad breath. No other product is able to truly provide fresh breath as long, as only SmartMouth works to eliminate and prevent sulfur gases (bad breath) from forming. SmartMouth's revolutionary and patented zinc ion technology was invented by Dr. Israel Kleinberg, Chairman of Oral Biology and Pathology, at the State University of New York, Stony Brook. With this groundbreaking technology, Triumph Pharmaceuticals has worked to educate the world about this truly amazing breakthrough, providing all day fresh breath.