The CEO got in front of the microphone and said: "It's a new day for our company. As of today, we're going to put the customer at the center of everything we do!" The employees started cheering and chanting. The customer was finally coming home. The next day came and the employees looked at each other. "How on earth are we going to do this? How do we put the customer at the center? What is customer centricity anyway? What does it mean?". Sounds familiar? Thought so. Customer centricity is harder than it seems. It's literally easier said than done. And that's where we come in. goCX is a consulting company, built for the new world. We help our clients transform to their customer-centric state by providing them with strategic advice, hands-on help with designing and developing their customer experience, educating the organisation, by quantifying the customer experience. We are dedicated to Customer Centricity, it's our passion, our reason for existing.