Creating Business Opportunities & Brand Loyalty Through the World of Wine Wine by Design (WBD) is a marketing and management agency, and the leader in delivering wine-based strategic services and premium wine solutions. WBD provides tailored brand experiences, limited wine releases, events and consulting. Founded by Diane Karle, WBD has offices in New York and Napa Valley, one of the most prestigious wine regions in the world, and home to many of its industry’s leaders. WBD has cultivated a network of wine experts, suppliers and grape growers, which results in targeted business solutions.