Industrial Grade Marketing is Account-Based. If your sales team is focused on a specific list of target accounts, but you’re still taking a shotgun approach to marketing, it may be time to rethink your strategy. A good Account-Based Marketing Strategy will help your sales team close bigger deals, by keeping your business in front of decision makers and influencers at all of your high-value target accounts. Stop wasting your marketing dollars on traditional marketing channels. New website coming soon!