You want to make sure that whoever you go with, is constantly being educated in the field of digital marketing. Digital marketing is an ever changing field. Once you’re in it, it doesn’t stop evolving. Oddly enough, even the most highly successful digital marketing professionals that are focused on ROI often find themselves left in the dark in the never ending cycle of digital marketing. Oftentimes, they feel overwhelmed and then either hire on a team internally or contract out the work due to the never ending demand to be in so many places, digitally. The most common phrase heard to date is, “What’s the best way to maximize my return?”.. Whether that be Google Ads, Facebook Ads, Instagram Ads, SEO, Retargeting, Geofencing, Social Media Content, SEO Content Writing… the list goes on and on…