Supplier of insight: AR Consulting obtains, interprets and leverages information for commercial impact. Business research and evidence-based strategy development is undertaken for direct clients and marketing services companies. One experienced and highly qualified consultant; no juniors Specialties: assistance with major negotiations, (up to and including sale of business); business planning, brand planning, other key document drafting or editing, B2B research, qualitative consumer research, proposition development. Secondary (“desk”) research (competitor, demographic, economic, GIS, market, regulatory, political, social) Primary qualitative research (senior exec interviews, thought leader interviews, stakeholder interviews, focus groups, workshops)