BENEFITS OF HAVING A MARKETING TECHNOLOGIST ON YOUR TEAM Explains in Simple English Explain in laymen's terms what marketing technologies are and how they can benefit your bottom line. This really helps if you don't have someone on your team with the technical depth to really embrace these technologies. Implements and Educates Implement and educate you and your team on complex systems, like CRM, marketing automation, social media, content marketing, podcasting, and online work platforms while making it easy for you to change and update them once implemented. Helps Strategize Help you strategize and see the gaps in your current marketing so that you can fill them in to increase your revenue. Increases Conversions Help connect you with your clients and customers on your website so that you can communicate better and have higher conversion rates. Maximizes your ROI Helps you select the best technologies for your marketing efforts, essentially giving you the most "bang for your buck." Leave your Competitors Behind Helps you get an edge on your competitors who may not be using marketing technologies yet or may be using them poorly. Helps you get rid of what doesn't work Helps you analyze the systems you currently have in place for their effectiveness and ability to pass data from one system to the next. Most companies have a frankenstein of siloed data or have great systems but aren't yet educated on how to use them effectively.