Nova Group Corp distributes products within the beauty, personal care & haircare industries, while providing Marketing support, POS activation, specialized education and product rotation strategies in South Florida, Puerto Rico and the Caribbean. Our global reach today is formed by 37 territories, over 3000 point of sale represented by 420 retailers and local distributors adding value to hundreds of businesses and servicing thousands of end-users. We buy directly from our portfolio of suppliers, which is currently formed by 48 leading brands including: Revlon, Chi Hair Tools, Helen of Troy, KT Tape, Bio-Oil, Firenze, Viviscal, Toppik, Waterpik, and Flawless – to name a few. We act as an inventory buffer and a partner for local distributors, resellers and service providers, by investing in inventory so our customers don’t have to. Our company has the ability to carry a wide assortment of specialty products and source clients with either large or small quantities to meet the demand of their end customers, regardless of size. Additionally, we act as a logistics buffer between manufacturers and resellers. Our ability to ship smaller quantities allows resellers and retailers to better service their branches and customers with appropriate quantities without having to worry about meeting the high factory volume requirements. This results in a reduction of overall inventory carrying cost and minimizes the expense of transfer logistics. As a Master Distributor for many territories, we also help translate the challenges from the end-user to the product’s original manufacturer/brand. Our company is proud to have expanded operations in 2021 despite the disruptions of the global pandemic, with the opening of a new branch of operations in Puerto Rico, adding 33 million more people to our distribution. As we continue to expand, NOVA Group Corp retains a central place in the supply chain due to the benefits it offers to suppliers, retailers, wholesalers and end-users.