Prianto has been founded by a team of experienced executives with extensive knowledge and experience within distribution with a particular focus on the Citrix and Virualistation markets. Prianto was setup to address the market needs for specialized distribution, as the smaller, niche organisations were being swallowed up by the bigger, fulfilment players. Prianto Distribution’s goal is to provide its customers and vendors in Europe, with the values, culture and business thought-leadership around knowledge based distribution. Resellers, System Integrators and Service Providers have access to tier-one products from the main broad-line distributors in the UK. It is apparent that whilst these products resolved many IT issues, new challenges are created which provides opportunities for new solutions from smaller leading edge technologies vendors. Prianto Distribution’s focus is on identifying these vendors thus providing resellers with NEW complementary products that will give them a commercial and technical edge in this highly competitive environment. Smaller vendors looking to enter the UK via distribution are finding it increasingly difficult to find a partner to work with. Unless they can bring a minimum of £5M to the table, main distribution companies are not interested. In addition standard fulfilment distribution is not focused or structured to directly grow a vendor’s reseller base and increase their market awareness. Prianto will work with the virtualization and security eco-system vendors to assist them in their growth in the UK and ultimately EMEA.