Benefits That Benefit Children is a cause marketing campaign which provides donations to select children’s hospitals. Through the sale of best-in-class voluntary employee benefit products and services, NBP and our partners raise awareness of the special financial needs of children’s hospitals and provide significant donations. All of NBP’s Benefits That Benefit Children products and Services are designed for the cause marketing program and all are offered with preferred underwriting and benefit design. They include: LifeTime Benefit Term Insurance Accident Insurance Critical Illness Insurance LifeLock Legal Ease WGA Advisors Cancer Guardian