helloU.com grew to one of the most popular youth news and entertainment publishers globally. Has since been re-branded to The Hook. -------- helloU - Student Welcome Parcel Business Prior to helloU.com's launch in Feb 2014, helloU originally owned a student sampling and direct marketing business. With advertising rights for over 2/3 of student rooms in the UK, helloU produced and placed the official welcome parcel for 130 Universities direct into 330,000 student bedrooms. Each parcel contained product samples, print advertising from major UK brands and 40% of students signed up to an online portal for further promotions. The student welcome parcel business was sold by helloU in July 2015 and now operates under the brand Digin Box.