At the WHY Institute we believe there's a better way to know yourself and that's by Discovering Your WHY. HOW we do that is by making your path clear and understandable. We help you, 1: Discover Your WHY, 2: Apply Your WHY, and 3: Connect with others using your WHY. Ultimately what we do is simplify self-awareness so that anyone can do it! We envision a world where everyone knows, speaks, and makes decisions based on their Personal WHY.os.