Midaire is a business consultancy, developing innovative methodologies to help build business. There's an old saying that a consultant is someone who borrows your watch, tells you the time, and then charges you for the privilege. Thus, who the heck needs a consultant? Well, if this saying is true, then maybe. . . 1. . . . you don't understand your watch - you can see the time just fine, but what does it mean? 2. . . . you don't have the time to read it. You're so busy just doing what it takes to keep the place running, who even thinks about the time? 3. . . . you just need a new viewpoint as to what the time means? Midaire's specialty is channel development and sales building, primarily in technology business models. We are a tool that our client's put to use when they're looking for the most effective way to go-to-market. You might have the greatest product since sliced bread (once upon a time it was a cutting edge technological development to be sure) but no one will know about it if you can't find a way to let folks know what it will do for them. Midaire helps you build an action plan that will not only get your product in the market, but also position it in such a way that your customers will understand the product's benefit.