Understanding people is the most critical element of successful innovation. The Innovator’s Advantage gives leaders a scientific tool to match their people with the appropriate steps in the innovation process. It also provides clarity and practical actions for creating a successful innovation system. Whether you are an aspiring innovator, an early-stage entrepreneur, an executive, an investor, a leader of an incubator, or an innovation consultant, The Innovator's Advantage System offers you a sure-footed path for starting, developing, and achieving sustainable innovation outcomes.