The time has never been more ripe for women, racialized people and others who have traditionally been marginalized in the world of entrepreneurship, to step forward with their ideas for making the world a better place. Our voices and experiences have been missing, and are now desperately needed in order to create a green, socially just economic recovery. The Greater Good, the forthcoming book from social entrepreneur Madeleine Shaw, is a manifesto of encouragement, with particular emphasis on working with our personal histories, not just as sources for understanding our gifts, but also as potent tools for building compelling stories and sustainable enterprises. Tapping her 28-year career as a groundbreaking natural menstrual health innovator, Shaw presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights and practical know-how, The Greater Good highlights the journeys of other social entrepreneurs, surfacing an emerging movement of people who are redefining who entrepreneurs are as well as the purpose that drives their ventures.