Since introducing its first air conditioner in 1974, Samsung Electronics has been redefining indoor climate comfort for tomorrow’s society. For every space where people create memorable experiences together, be it commercial spaces or residential homes. At Samsung, we go beyond convention, through a relentless focus on pushing the boundaries of technology, innovation and design. Samsung Electronics entered the European market of commercial air conditioning in 2005. Due to rapid growth and in support of its long-term commitment to the European market, Samsung Electronics Air Conditioner Europe B.V. (SEACE) was opened in 2017 in Amsterdam, the Netherlands. SEACE aims to harmonize the activities across more than 30 European countries. SEACE offers ongoing technical training in climate and smart building solutions; after sales and technical support for its industry partners; backed by Samsung’s quality reputation and leading-edge innovation, including digital connectivity solutions. SEACE thrives to fulfil the needs of its European markets including for both the commercial and residential market with innovation cooling, heating, domestic hot water, refrigeration and smart building solutions.