About us The Lucid Living concept was created to address an area of need most unmet in today’s market: this being the risks facing credit-active consumers, which inevitably affect credit providers, employers & the economy. LUCID Living is able to resolve a lot of these challenges, having pioneered South Africa’s first consumer credit risk management intervention. Research shows that financial, debt, credit, legal & life-management challenges are amongst the 2nd most critical group of adversities, next to relationship stresses & health issues, affecting personal wellness & financial success. With 1-in-2 credit-active South Africans in arrears on their monthly payments due, the ongoing state of the economy, global recession, retrenchments & reckless lending, consumers, credit providers & all businesses affected are in need of a win-win solution. LUCID Living was thus born to remedy local risks while effecting macro change that will foster 1st world consumer credit risk management culture within SA business. LUCID’s Credit Affinity suite of products is the perfect marriage of professionalism, relevance & value that will rehabilitate the unhealthy credit user & appeal to the healthy credit user, with infectious benefits for all. Company details Website http://www.lucidliving.co.za Headquarters Johannesburg, Gauteng Year founded 2003 Company type Privately Held Company size 11-50 employees