Usina Granelli is a Sugarcane Mill that produces Sugarcane Syrup, Aguardente, Ethanol, and Energy. It is hard to say whether Usina Granelli is a family industry or an industrial family. Its 25 years of history permeated with challenges and obstacles have turned a small cachaça mill in the town of Charqueada (SP) into one of the most relevant plants in the sector. Highly sustainable and innovative by vocation, Usina Granelli commercializes products of excellent quality, and is one of the largest suppliers of sugarcane currently on the market. It invests in groundbreaking technologies and develops pioneering products, becoming a reference in the sugarcanebased energy sector. However, it is neither its technology, nor its products, what really moves Usina Granelli, but rather the people who are part of its history and find inspiration in past challenges to keep evolving and reinventing themselves.